ABOUT
L. Hospitality International is a consulting and representation firm focused on serving the comprehensive needs of the luxury and lifestyle hotels and resorts in the full range of the business cycle. With over 30 years of hospitality experience and a team-approach to most consulting projects, LHI offers a more balanced quality service.
We are the ambassadors of your fine establishment.
With 30 years in the luxury and lifestyle hospitality industry, Lizette has developed and refined a unique set of sales, marketing, and revenue management skills.
Lizette’s passion for developing brand identity and strategies allows her to craft relevant messaging with an authentic and uncompromising approach. In addition to developing and overseeing domestic and international sales, marketing, and revenue management plans, Lizette has established and cultivated meaningful and impactful partnerships in the luxury hospitality industry.
With her solid background in operations, sales, marketing and revenue management, Lizette is a well-rounded professional with an eye for the big picture. Her experience ranges from boutique properties to multi-property and multi-brand hotels, golf courses and luxury spa.
Lizette’s role in reopening hotel De L’Europe (Amsterdam), The Betsy Hotel and Hotel Victor (South Beach) allowed her to hone in her project management skills by developing and executing the launch plans from construction phase through opening and years of property’s operation.
Lizette has developed roadmaps designed to align and engage sales organization to achieve shared success. She is a fair and considerate leader, with a proven track record in managing sales, marketing, and revenue management teams with significant emphasis on new business development. Her passion for sustainability lead her to become certified consultant and auditor in the travel and tourism sector.
Lizette Hassell
Lizette’s extensive experience with Leading Hotels of the World and Small Luxury Hotels uniquely positions her to understand the needs of independent hotels and what the brands can offer each property. She also has significant experience working for hotel chains such as Hyatt Hotels and Resorts and Starwood Hotels. She has worked with the major luxury Consortias such as American Express Fine Hotels and Resorts, Virtuoso, Signature, Ensemble, etc.
Lizette just recently moved back to Miami, which she calls home, after six years in Europe and the Caribbean. Originally from Aruba (Dutch Caribbean), Lizette enjoys traveling, experiencing new cultures, and great cuisine. She speaks English, Spanish and Dutch fluently.